Hall of Femmes: Paula Scher

Editors: Maina Arvas and Hjärta Smärta [Angela Tillman Sperandio and Samira Bouabana]. Typography and design: Hjärta Smärta. Pages: 80. Size: 130×230 mm. Language: English. Published: June 29, 2011.

Oyster Press [OP011]. ISBN: 978-91-978827-3-6.

Paula Scher began her graphic design career as a record cover art director at both Atlantic and CBS Records in the 1970s. In 1984 she co-founded Koppel & Scher, and in 1991 she joined the design firm Pentagram as a partner.

After a three decades of career, her images have come to be visually identified with the cultural life of New York City.

Scher has developed identity and branding systems, environmental graphics, packaging and publication designs for a broad range of clients that includes, among others, Bloomberg, Coca-Cola, Bausch+Lomb, Perry Ellis, MOMA, the Metropolitan Opera, the New York City Ballet, the New Jersey Performing Arts Center, and the New 42nd Street.

Paula is a member of the Art Directors Club of Fame, and in 2001 she was awarded the profession’s highest honor, the AIGA medal, in recognition of her distinguished achievements and contributions to the field. In 2006 she was awarded the Type Directors Club medal.This is the fourth book in the Hall of Femmes series. Published June 29, 2011.
Buy Paula Scher book, poster and badges here.

Carl Hammoud: The Trick

Carl Hammoud: The Trick. [OP010]. Editor: Johan Sjöström. Essay by Alejandro Leiva Wenger. Typography and design: Stefania Malmsten. Pages: 112. Size: 224×245 mm. ISBN: 978-91-87968-68-6. Published: February 21, 2011.

Carl Hammoud is recognised as one of Sweden’s best known young artists. The Trick, his first monograph, shows us the unique, aestethic style of his paintings, drawings and sculptures. A recurring theme in Carl Hammoud’s artistry is the degree of insecurity that his images hold; how much can they stand, in the sense of being seen, understood or used? Where lie the limits between chaos and order, between the indeterminate and the comprehensible? Carl Hammoud, born 1976, lives and work in Stockholm. He studied at the Department of Fine Arts, Valand, Gothenburg, from 1999 to 2004.

Contains 46 colour plates + 18 b/w.

Buy the book here.


Hall of Femmes nos. 2 & 3:

Lillian Bassman and Carin Goldberg

Hall of Femmes: Lillian Bassman. [OP004]. ISBN: 978-91-978827-1-2. Hall of Femmes: Carin Goldberg. [OP007]. ISBN: 978-91-978827-2-9. Published: December 2, 2010.

Hall of Femmes: Carin Goldberg

Editors: Maina Arvas and Hjärta Smärta [Angela Tillman Sperandio and Samira Bouabana]. Typography and design: Hjärta Smärta. Pages: 64. Size: 130×230 mm. Language: English. Published: December 2, 2010.

Oyster Press [OP007]. ISBN: 978-91-978827-2-9.

Carin Goldberg started out her professional career at the end of the 70’s as a designer at CBS Television and CBS Records; a period when you most of all, according to Carin herself, had to be ”a cool, irreverent, experimental, hungry, talented smart-ass”.

In the 80’s she established her own firm, Carin Goldberg Design, where she still works today. Over the following two decades she designed over 1000 books for all the largest American publishing houses. Carin Goldberg har worked with, among others, Madonna, Steve Reich, Kurt Vonnegut, and Susan Sontag.

In 2009 she was rewarded the prestigious AIGA Gold Medal in recognition of her collective career.

Hall of Femmes: Lillian Bassman

Editors: Ika Johannesson and Hjärta Smärta [Angela Tillman Sperandio and Samira Bouabana]. Typography and design: Hjärta Smärta. Pages: 72. Size: 130×230 mm. Language: English. Published: December 2, 2010.

Oyster Press [OP004]. ISBN: 978-91-978827-1-2.

Lillian Bassman began as an assistant to Alexey Brodovitch at Harper’s Bazaar by the end of the 1940’s, in the very epicentre of the golden age of the American magazine culture. In 1945she became art director for the newly launched Junior Bazaar, a fashion magazine focused on teenagers. Junior Bazaarfunctioned as an experimental workshop and a hot-bed for all kinds of young creative talents. When the magazine discontinued publication after merely three years, Lillian Bassman instead trained herself to become a photographer and became one of Harper’s Bazaars most hired photographers. Today, she is 93 years old and still works every single day.

Ruth Ansel badges

Diameter: 45 mm. (1,77 in.)

Oyster Press [OP003].

A set of three lovely badges, of course set in HFJ Whitney, the beautiful typeface used for all the Hall of Femmes books.

Hall of Femmes: Ruth Ansel

Editors: Ika Johannesson and Hjärta Smärta [Angela Tillman Sperandio and Samira Bouabana].Typography and design: Hjärta Smärta. Pages: 72. Size: 130 x 230 mm. Language: English. Published: April 2010.

Oyster Press [OP002]. ISBN: 978-91-978827-0-5.

We are proud to present the first publication within the project Hall of Femmes, a series of  books on female graphic designers.

Hall of Femmes is a project initiated by the design studio Hjärta Smärta in 2009 with the objective of bringing female graphic designers and art directors into the spotlight. After a few years as graphic designers, they started looking for female role models, but always felt they lacked women in the buisiness to look up to, and whose sucesses they could aspire to.

In March 2009 they went to New York to meet up with a few lady giants of the design world and these conversations are currently being transformed into a series of books. During their trip they started a blog (In Swedish).

The first publication features the legendary art director Ruth Ansel. In the 60’s, when she was just 24, she and Bea Feitler became co-art directors of Harper’s Bazaar, in the 70’s she was the art director of The New York Times Magazine, and in the 80’s Vanity Fair. Each time she was the first woman in that position.

In October last year they invited Ruth Ansel to Stockholm to give a lecture on her career and show her work to a Swedish audience. The lecture was met with tremendous enthusiasm, it was sold out and got a lot of attention in the media.

Within Hall of Femmes they are planning to launch a series of books (published by Oyster Press), arrange lectures and exhibitions and collaborate with the design schools for educational purposes.

Diggers and Dreamers by Love Enqvist

Photography and artworks: Love Enqvist. Typography and design: Hjärta Smärta. Pages: 182. Size: 300 x 240 mm. Language: English. Published: December 2009.

Oyster Press [OP001]. ISBN: 978-91-633520-0-3.

For a number of years Love Enqvist has studied the long-term thought inherent to Utopia. He has visited and observed many of the intentional communities that live today, and this has led to a both personal, often beautiful documentation. He has also taken a look at the communities that did not survive and at the rich literature that exists on intentional communities. “Diggers” is referring both to an English 17th century movement by the same name and to hippies in the 1960’s. Photos are taken at the Open City of Ritoque (Chile), Christiania (Denmark), Auroville (India), Eclectic City (Brazil), Findhorn (Scotland), Arcosanti (USA) and many more.

Includes an essay by Felicity D.Scott.

Read more about Love Enqvist here.